Saturday 06:30 AM, my iPhone emits the persistent “Marimba” sound. I wonder for a few seconds why I have to experience this torture, only to realize soon after that in less then an hour my train to Milan will be leaving. At the railway station I have just the time to get the latest issue of Monocle featuring the annual Quality of Life survey, before getting on the train. Destination is Milan, shooting at John Varvatos Spring / Summer 2012 Fashion Show at the deconsecrated church of San Paolo Converso .  When I arrive on location I meet Mehmet, the Digital Marketing Manager of John Varvatos and soon after our photographer Maurizio Chiocchetti join us. It will take several hours until we can start shooting the empty venue.

Maurizio Chiocchetti

Here you see the empty venue at 14:00:

Then we spend several hours shooting panos in the backstage, which are not yet cleared for publication.

backstage

Peace before the storm, minutes before the gates will open for the public.

Everything is ready

And the show begins. Here’s the finale panorama:

The panoramas have been post produced on Sunday by Andrea Stefanoni and were published on John Varvatos web site Sunday evening New York time.
Today we published them in the events section of Arounder Milan as well as on Aroundertouch.

And here you can see the official video of the John Varvatos Spring / Summer 2012 Fashion Show.